Stop the guessing game. Your startup can't grow if you don't understand your customers first.

 GrowthPMM works with early-stage SaaS startups to build a research-driven understanding of their customers, translate it into clear, jargon-free messaging, and lay the foundations for real company growth.

The old adage "you can't market to everybody" still holds true. But you can't randomly fumble your way to product-market fit.

Instead, you need to understand who your best users are, why you're getting traction with them, and why they're using your product.

GrowthPMM can help you do just that.

In my time working with startups, I've:

• Built a B2B unit from the ground up as the sole marketer
• Led a company's pilot user research program
• Acted as a growth team of one

I understand firsthand what early-stage startups are going through for two reasons: 

First, I've worked in bootstrapped startup marketing at a pace most could only describe as breakneck. Think writing, editing, and publishing 15 1000+ word SEO-optimized articles in a month, completely solo, or independently building a weekly webinar program from strategy to end-to-end execution in a matter of weeks.

Second, I'm bootstrapping my own app with a co-founder in my spare time. So I know what it's like to have more questions than answers.

Your startup needs more than just strategy. You need a solid understanding of your users, then fast, focused execution to learn what works and what doesn't. And that's exactly what I do.

This is the "getting to know you, your market, and your users" part of the program. And it's probably the most important.

I'll quickly get an understanding of your company, the competitive landscape, and your users. 

If you don't already have user insights on hand, I'll run user research to get the voice-of-customer information you need. 

Your user insights will be packaged up into an easily shareable ICP doc that your team can reference anytime. 

From there, I'll translate that foundational work into positioning and then pinpointed messaging that converts thanks to a mix of data and storytelling.

Next, I'll build out foundational user-facing content (think website content, product pages, landing pages, and product-led blogs) to turn your messaging into concrete deliverables.

If your startup is interested in working with me long-term, we can tackle GTM strategy and execution.

I'll start by laying out the GTM motions that could work best for your startup, including potential channels, content, and goals. We'll pick one and build out a step-by-step execution plan.

I'll then assist your team in executing that plan, providing hands-on GTM support from the product marketing angle..  

Once you've confirmed the GTM motion that works best for your startup, we can determine your company's potential growth loops and the best growth motions for your startup. 

We'll take a look at your entire funnel and figure out which lever will give you the best bang for your buck and follow it up with a lean experimentation framework so your company can start growth experiments immediately.